Legal

Privacy Policy

Last updated: January 8, 2025

1. Introduction

Welcome to PursTech ("we", "us", or "our"). We operate the website purstech.com (the "Service"). This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit PursTech. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

2. Information We Collect

2.1 Information You Provide

We may collect information you voluntarily provide when you:

  • Subscribe to our newsletter (email address only)
  • Contact us via our contact form (name and email address)
  • Create a Pro account (email address and billing information via Stripe)

2.2 Automatically Collected Information

When you visit PursTech, certain information is collected automatically, including:

  • IP address and approximate geographic location (country/city level)
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring URL
  • Device type (desktop, mobile, tablet)

2.3 Tool Usage Data

We collect anonymous, aggregated data about which tools are used and how frequently. We do not store the content you enter into any tool. All tool processing happens in your browser and no input data is ever transmitted to our servers.

3. How We Use Your Information

We use the information we collect to:

  • Operate, maintain and improve the PursTech platform
  • Send newsletter emails to subscribers (with your explicit consent)
  • Process Pro subscription payments
  • Respond to your enquiries and support requests
  • Analyse usage patterns to understand which tools are most valuable
  • Detect and prevent fraud, abuse and security issues
  • Comply with legal obligations

4. Google AdSense and Advertising

PursTech uses Google AdSenseto display advertisements. Google AdSense uses cookies to serve ads based on your prior visits to our site and other sites on the internet. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to PursTech and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google Ads Settings or by visiting aboutads.info.

For more information on how Google uses data when you use our site, visit: How Google uses data from sites that use Google products.

5. Cookies

We use cookies and similar tracking technologies to:

  • Keep you signed in to your Pro account
  • Remember your preferences (e.g. dark/light mode)
  • Analyse site traffic via Google Analytics
  • Serve relevant advertisements via Google AdSense

You can control cookie settings through your browser. Disabling cookies may affect the functionality of some features on PursTech.

6. Third-Party Services

We use the following third-party services that may collect information:

Google AnalyticsWebsite traffic analysis
Privacy Policy →
Google AdSenseAdvertising
Privacy Policy →
VercelWebsite hosting and deployment
Privacy Policy →
SupabaseDatabase and authentication
Privacy Policy →
StripePayment processing (Pro tier)
Privacy Policy →

7. Data Retention

Newsletter subscribers' email addresses are retained until you unsubscribe. Anonymous usage analytics are retained for up to 26 months. Pro account data is retained for the duration of your subscription plus 90 days. You may request deletion of your data at any time by contacting us.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access — request a copy of the data we hold about you
  • Rectification — request correction of inaccurate data
  • Erasure — request deletion of your data
  • Portability — request your data in a machine-readable format
  • Objection — object to processing of your data
  • Opt-out — unsubscribe from emails at any time

To exercise any of these rights, please contact us at privacy@purstech.com.

9. Children's Privacy

PursTech is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Last updated" date at the top of this page. Continued use of PursTech after any changes constitutes your acceptance of the new policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us: